BrXnd.ai is an organization that exists at the intersection between brands and AI. Our mission is to help the world of marketing and AI connect and collaborate. This event will feature world-class marketers and game-changing technologists discussing what's possible today.
The day will include presentations from CMOs from leading brands talking about the effects of AI on their business, demos of the world’s best marketing AI, and conversations about the legal, ethical, and practical challenges the industry faces as it adopts this exciting new technology.
Attendees will return to work the next day with real ideas on how to immediately bring AI into their marketing, brand, strategy, and data work. We hope you will join us!
We hope that you will join us on May 16th. If you have any questions, please get in touch.
Missed out on BrXnd NYC 2023? Follow up on all the sessions through our videos.
As part of this inaugural BrXnd Conference, we will be running an “ad Turing test.” For the unfamiliar, the “Turing test” was a game proposed by famed computing pioneer Alan Turing as a way to test the intelligence of a machine. In his original thought experiment, he wondered whether you could build a computer that could fool a person into believing it was human. During this session we will talk about the test, show the results, hear from one of the AI teams on how they approached the problem, and speak to one of the jury members about their experience judging the first ad Turing test.
The last twelve months have seen the explosive growth of AI. And while it’s doubtful that anyone knows exactly how things are going to turn out, particularly in marketing, it is now clear this new technology will have a major impact across all parts of the brand-building process. Rather than trying to pinpoint the future, it might be better to just focus on building “finger feel”: a bottoms-up understanding of how AI works through tinkering.
Large language models (LLMs) have a tenuous grasp on the truth. They tend to "hallucinate", providing confident answers to questions that have little bearing on reality. This has typically been considered a weakness of the technology, and something that poses a major problem to practical business use of LLMs. This session will argue the opposite: that hallucinations are not only the most powerful characteristic of this technology, but the characteristic most likely to radically reshape how marketing works. We'll talk about why that's the case, and demo some experiments that leverage hallucination as a feature—rather than a bug—of LLMs.
Generative AI is here to stay—and it can supercharge creative teams across marketing and media. In this conversation, we'll chat through how AI can be a powerful tool in a creative's toolkit, and how it affects idea generation, processes and productivity, and unlock "thinking time." We'll also chat about what creativity really means in the context of an AI world, and offer tactical ideas on how to infuse AI into the creative process.
AI models have come to influence the very fundamentals of our craft: visual design, images, words, code. Where do you start, and how do you proceed responsibly, in creating experiences for clients, users, and society at large? Global technology and design company Work & Co presents its strategic approach to conceiving, testing, and deploying AI-driven tools through a holistic, craft-forward lens.
Michael Francello (Director of Innovation) will be walking through Shutterstock's ethical, artist-centric and brand safe approach to generative AI, which allows their partners to create not only at the speed of their imagination, but with confidence.
An overview of the problems brands encounter when using generative AI, and emerging AI solutions to solve these problems.
Flair is a composable design platform/widget that generates on-brand, highly personalized product photos at scale. It is the first AI design tool that empowers users to stage digital photoshoots and target them to individual customers.
An AI-101 with Microsoft's leading evangelist Sarah Bird. In this session, we'll learn more on the fundamentals of how artificial intelligence works and how the creative community can leverage it to shape their work. This fireside conversation will be led by Piers Fawkes.
Generative AI is already reshaping how B2B CMOs approach content creation. We’ll explore what that looks like today and share anticipated changes that will shake up B2B marketing for good (and in some hands, for bad).
A discussion on the changing world of intellectual property and what marketers and creatives need to know.
110 East 25th Street, New York, NY
May 16th, 2023
9:30am — 5:30pm
We're proudly hosted by NeueHouse, the venue where creators, innovators and thought leaders gather, work and connect.
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The day will be made up of keynotes and conversations by industry leaders across brands, advertising, and AI.Full Agenda
We have some amazing sessions covering all aspects of marketing & AI.
As part of this inaugural BrXnd Conference, we will be running an “ad Turing test.” For the unfamiliar, the “Turing test” was a game proposed by famed computing pioneer Alan Turing as a way to test the intelligence of a machine. In his original thought experiment, he wondered whether you could build a computer that could fool a person into believing it was human.
With the rapid growth of AI tools and some examples of uncannily good ad copy and images generated by machines, we believe it’s a perfect moment to ask the same question of advertising experts: can they correctly identify whether an ad was produced by a computer or a person? We’re betting that recent advancements in AI make this way more difficult than people would believe.
We are proud and honored to be joined by an incredibly esteemed jury of industry leaders who will be lending their expertise to help understand where we are in the lifecycle of this technology.
Chief Brand Officer, Esprit
Co-Founder & Executive Chairman, New Stand
Chief Creative Officer, Squarespace
Founder, CMO Huddles
Creative Director and Co-founder, Otherward
Founder & CEO, The Liberty Guild
Director, Brand Solutions Marketing
Founder, Sunday Dinner
Founder, Utendahl Creative
Chief Creative Officer, The Brandtech Group
Head of Brand Engagement, Verizon
CEO, Canvas Worldwide
Sr. Vice President of North American Whiskeys Portfolio, Diageo
Global Chief Creative Officer, R/GA
CMO, EY (Ernst & Young)
BrXnd is the brainchild of Noah Brier. Noah has spent the last twenty years operating at the intersection of marketing and technology—first at award-winning agencies, and later as an entrepreneur. In 2011 Noah co-founded Percolate, the world's leading content marketing platform. Percolate worked with brands like Uniliever, GE, and Google and was backed by Sequoia, First Round Capital, and Lightspeed. The company was acquired by Seismic, the leading Sales Enablement Platform, in 2019.
Our first event in New York in May of 2023 featured 20 amazing speakers from across marketing and AI.
Have questions or ideas? Ask away!