BrXnd is the brainchild of Noah Brier, a seasoned marketing and technology professional with a career spanning over two decades. Noah began his career as a journalist, copywriter, and creative director at award-winning agencies like Naked Communications and The Barbarian Group. His entrepreneurial journey started in 2011 when he co-founded Percolate, the world's leading content marketing platform. Percolate partnered with global brands like Unilever, GE, and Anheuser-Busch and was backed by venture capital firms Sequoia, First Round Capital, and Lightspeed. In 2019, Seismic, the leading Sales Enablement Platform, acquired Percolate.
In addition to his work with Percolate, Noah has received numerous accolades. He was recognized as one of the most creative people in business by Fast Company magazine and as a digital innovator by Bloomberg Businessweek. He also served on the World Economic Forum's Global Agenda Council for Social Media. As a writer, his work has been published in AdAge, AdWeek, Contagious, and Fast Company, among other publications. In 2019, he co-founded Why Is This Interesting?, a daily newsletter read by over 20,000 intellectually curious individuals.
In 2022, Noah launched BrXnd, an organization at the intersection of marketing and artificial intelligence. BrXnd’s mission is to drive marketing forward through events, education, consulting, and experiments that fuse the power of brands with the incredible potential of AI. The inaugural BrXnd conference, held in New York City in spring 2023, is part of a series of events intended to engage the marketing community with the benefits and opportunities of AI. In addition to these initiatives, BrXnd partners with marketing organizations to create content, events, and AI-powered products.
A significant part of BrXnd's work involves leveraging AI to understand and innovate with brands. In 2008, Noah created a tool called Brand Tags that provided a unique view of brand perception by asking consumers for their immediate reactions to brand logos. This concept has been extended in BrXnd's CollXbs initiative, which uses AI, specifically large language models, to imagine brand collaborations. This experiment underscores the power of well-established brands, whose identities are so distinct that even a machine-learning model can ascertain their attributes.
BrXnd embraces AI as an extraordinary creative accelerant, even in its early days. The organization is committed to exploring the potential of this technology and helping marketers, and brands navigate this new era where AI plays a transformative role in personal and professional lives.
Noah graduated from New York University, where he received a Bachelor of Arts in Individualized Study from Gallatin School with a focus on media, technology, and culture. He lives in New York City with his wife and two daughters. You can follow Noah and BrXnd’s work in BrXnd Dispatch, a weekly newsletter on the practical realities of using and building at the intersection of marketing and AI.