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A Day at the intersection of Brands X ai

BrXnd Conference NYC — May 16,2023

The Leading AI Marketing Event

This inaugural BrXnd Conference is a day to explore the role of AI in marketing. Learn about the strategic/creative potential of AI for brands—with a special focus on the amazing things that are possible today.

BrXnd.ai is an organization that exists at the intersection between brands and AI. Our mission is to help the world of marketing and AI connect and collaborate. This event will feature world-class marketers and game-changing technologists discussing what's possible today.

The day will include presentations from CMOs from leading brands talking about the effects of AI on their business, demos of the world’s best marketing AI, and conversations about the legal, ethical, and practical challenges the industry faces as it adopts this exciting new technology.

Attendees will return to work the next day with real ideas on how to immediately bring AI into their marketing, brand, strategy, and data work. We hope you will join us!

Who is the BrXnd Conference For?

Marketers

Advertisers

Creatives

Strategists

Executives

Technologists

Data Scientists

Media

We hope that you will join us on May 16th. If you have any questions, please get in touch.

Buy Tickets

Session Videos

Missed out on BrXnd NYC 2023? Follow up on all the sessions through our videos.

BrXnd Ad Turing Test

As part of this inaugural BrXnd Conference, we will be running an “ad Turing test.” For the unfamiliar, the “Turing test” was a game proposed by famed computing pioneer Alan Turing as a way to test the intelligence of a machine. In his original thought experiment, he wondered whether you could build a computer that could fool a person into believing it was human. During this session we will talk about the test, show the results, hear from one of the AI teams on how they approached the problem, and speak to one of the jury members about their experience judging the first ad Turing test.

Opening: Building Intuition in AI

The last twelve months have seen the explosive growth of AI. And while it’s doubtful that anyone knows exactly how things are going to turn out, particularly in marketing, it is now clear this new technology will have a major impact across all parts of the brand-building process. Rather than trying to pinpoint the future, it might be better to just focus on building “finger feel”: a bottoms-up understanding of how AI works through tinkering.

Hallucinations For Fun and Profit

Large language models (LLMs) have a tenuous grasp on the truth. They tend to "hallucinate", providing confident answers to questions that have little bearing on reality. This has typically been considered a weakness of the technology, and something that poses a major problem to practical business use of LLMs. This session will argue the opposite: that hallucinations are not only the most powerful characteristic of this technology, but the characteristic most likely to radically reshape how marketing works. We'll talk about why that's the case, and demo some experiments that leverage hallucination as a feature—rather than a bug—of LLMs.

Bringing Research to Life with AI

Using AI to ask the research question you forgot to ask

When AI Met Creative

Generative AI is here to stay—and it can supercharge creative teams across marketing and media. In this conversation, we'll chat through how AI can be a powerful tool in a creative's toolkit, and how it affects idea generation, processes and productivity, and unlock "thinking time." We'll also chat about what creativity really means in the context of an AI world, and offer tactical ideas on how to infuse AI into the creative process.

Pragmatic Optimism: Building digital products in the age of AI

AI models have come to influence the very fundamentals of our craft: visual design, images, words, code. Where do you start, and how do you proceed responsibly, in creating experiences for clients, users, and society at large? Global technology and design company Work & Co presents its strategic approach to conceiving, testing, and deploying AI-driven tools through a holistic, craft-forward lens.

Easy, Confident & Responsible: Shutterstock's Approach to Generative AI

Michael Francello (Director of Innovation) will be walking through Shutterstock's ethical, artist-centric and brand safe approach to generative AI, which allows their partners to create not only at the speed of their imagination, but with confidence.

Generative AI And Brand Safety: Problems and Possibilities

An overview of the problems brands encounter when using generative AI, and emerging AI solutions to solve these problems.

AI Product Photography

Flair is a composable design platform/widget that generates on-brand, highly personalized product photos at scale. It is the first AI design tool that empowers users to stage digital photoshoots and target them to individual customers.

AI Under the Hood

An AI-101 with Microsoft's leading evangelist Sarah Bird. In this session, we'll learn more on the fundamentals of how artificial intelligence works and how the creative community can leverage it to shape their work. This fireside conversation will be led by Piers Fawkes.

AI is Shaking Up B2B Marketing

Generative AI is already reshaping how B2B CMOs approach content creation. We’ll explore what that looks like today and share anticipated changes that will shake up B2B marketing for good (and in some hands, for bad).

Copyright versus Generative Creativity

A discussion on the changing world of intellectual property and what marketers and creatives need to know.

Designing AI Systems & Experiences

Generative AI has ushered in a new era of possibilities. To act on these possibilities, forward-thinking teams are designing AI systems that combine the power of generative models with data and data science to solve brand and business models.

NeueHouse Penthouse
Madison Square

110 East 25th Street, New York, NY

May 16th, 2023
9:30am — 5:30pm

We're proudly hosted by NeueHouse, the venue where creators, innovators and thought leaders gather, work and connect.

BRXND is coming to LA for the first time on February 6, 2025 for another full day of marketing and AI—
BRXND is coming to LA for the first time on February 6, 2025 for another full day of marketing and AI—
BRXND is coming to LA for the first time on February 6, 2025 for another full day of marketing and AI—
BRXND is coming to LA for the first time on February 6, 2025 for another full day of marketing and AI—
BRXND is coming to LA for the first time on February 6, 2025 for another full day of marketing and AI—
BRXND is coming to LA for the first time on February 6, 2025 for another full day of marketing and AI—
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Tickets

Join us on 5/16/23 in New York City.

Student and other special case discounts are available. If you want to join us but can't afford it, please be in touch.

Press tickets are also available. Please fill out our press form to be considered.

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PROGRAMMING

SPEAKERS

The day will be made up of keynotes and conversations by industry leaders across brands, advertising, and AI.

Full Agenda

André Cardozo

Group Director, Technology, Work & Co.

Caitlin Kelly

Founder and co-CEO, EZ Newswire

Charlton Mcilwain

Vice Provost & Professor, New York University

Colin Nagy

Director, Global Brand Strategy, Instagram

Drew Neisser

Penguin-in-Chief, CMO Huddles

Elliott Walker

Creative Director and Co-founder, Otherward

Ivan Kayser

CEO, Redscout

Jaime Robinson

Co-Founder and CCO, JOAN

Keith Butters

Creative Engineering Director, WeTransfer

Mark D'Arcy

Founder, The Creative Legion

Meredith Broussard

Associate Professor, NYU

Michael Francello

Director of Innovation, Shutterstock

Mickey Friedman

CEO/ Co-Founder, Flair AI

Neel Shah

Founder and co-CEO, EZ Newswire

Noah Brier

Founder, BrXnd

Paul Aaron

CEO, Addition

Piers Fawkes

Founder, The Prompt

Reese Fuller

Lead Writer, Work & Co.

Sarah Bird

Responsible AI Lead, Azure AI, Microsoft

Shannon Sorensen

SVP, Business & Legal Affairs, National Music Publishers' Association

Ted Florea

Founder, Chief Strategy Officer, Ancient LLC

Tim Hucklesby

Creative Director and Co-founder, Otherward

Tim Hwang

Author, "Subprime Attention Crisis"

Toni Clayton-Hine

CMO, EY (Ernst & Young)

Submit a Speaker Proposal

Sessions

We have some amazing sessions covering all aspects of marketing & AI.

AI for Marketing Product Photography

AI in B2B Marketing

Ad Turing Test

Bias in AI

Bringing Research to Life with AI

Building AI Into the Creative Process

Building Intuition in AI

Generating Brand-Safe Images with AI

Hallucinations For Fun and Profit

How Creative Teams are Reacting to AI

Solving Business & Strategy Problems with AI

The Ins and Outs of AI & Machine Learning

The Intellectual Property (IP) Questions Around AI in Marketing

Using AI to Build a Brand Identity

Using AI to Generate Press Releases

Using Generative AI For Brands

Industry First

2023 BrXnd Ad Turing Test

As part of this inaugural BrXnd Conference, we will be running an “ad Turing test.” For the unfamiliar, the “Turing test” was a game proposed by famed computing pioneer Alan Turing as a way to test the intelligence of a machine. In his original thought experiment, he wondered whether you could build a computer that could fool a person into believing it was human. 

With the rapid growth of AI tools and some examples of uncannily good ad copy and images generated by machines, we believe it’s a perfect moment to ask the same question of advertising experts: can they correctly identify whether an ad was produced by a computer or a person? We’re betting that recent advancements in AI make this way more difficult than people would believe.

Learn More about the Ad Turing Test

Jury

We are proud and honored to be joined by an incredibly esteemed jury of industry leaders who will be lending their expertise to help understand where we are in the lifecycle of this technology.

Ana Andjelic

Chief Brand Officer, Esprit

Andrew Deitchman

Co-Founder & Executive Chairman, New Stand

David Lee

Chief Creative Officer, Squarespace

Drew Neisser

Penguin-in-Chief, CMO Huddles

Elliott Walker

Creative Director and Co-founder, Otherward

Jon Bond

Founder, Weightless.co

Jon Williams

Founder & CEO, The Liberty Guild

Katrina Craigwell

Director, Brand Solutions Marketing

Lindsay Slaby

Founder, Sunday Dinner

Madison Utendahl

Founder, Utendahl Creative

Orli LeWinter

Head of Brand Engagement, Verizon

Paul Woolmington

CEO, Canvas Worldwide

Sophie Kelly

Sr. Vice President of North American Whiskeys Portfolio, Diageo

Tiffany Rolfe

Global Chief Creative Officer, R/GA

Toni Clayton-Hine

CMO, EY (Ernst & Young)

BRXND is coming to LA for the first time on February 6, 2025 for another full day of marketing and AI—
BRXND is coming to LA for the first time on February 6, 2025 for another full day of marketing and AI—
BRXND is coming to LA for the first time on February 6, 2025 for another full day of marketing and AI—
BRXND is coming to LA for the first time on February 6, 2025 for another full day of marketing and AI—
BRXND is coming to LA for the first time on February 6, 2025 for another full day of marketing and AI—
BRXND is coming to LA for the first time on February 6, 2025 for another full day of marketing and AI—
About

Who? What?

BRXND is the brainchild of Noah Brier. Noah has spent the last twenty years operating at the intersection of marketing and technology—first at award-winning agencies, and later as an entrepreneur. In 2011 Noah co-founded Percolate, the world's leading content marketing platform. Percolate worked with brands like Uniliever, GE, and Google and was backed by Sequoia, First Round Capital, and Lightspeed. The company was acquired by Seismic, the leading Sales Enablement Platform, in 2019.

Our first event in New York in May of 2023 featured 20 amazing speakers from across marketing and AI.

Questions? Ideas?

Have questions or ideas? Ask away!

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