01 - Biography
Paul Aaron is the CEO & Co-Found of Addition, a research and development company focused on the intersection of AI and creativity. Addition works with brands and agencies like The New York Times, Unilever and Droga5 to develop data-driven insights, content and experiences using Generative models.
Prior to founding Addition, Paul spent 15-years in the Ad Industry as a Digital Executive Producer, Digital Strategy Director, Agency Partner, and Founder. During his career, he’s been at the forefront of technology innovation in advertising and marketing, winning a half-dozen Webby-Awards, along with being recognized 3x for Cannes Digital Agency of the Year, and Agency of the Decade by Ad Age.
02 - Sessions
