Preference.
What happens when the consumer asks an AI what to buy, where to go, and which brand deserves trust.
BRXND NYC / Edition 04
- Day
- Thu
- Doors
- 9 AM
- Seats
- 378
01 - Why this year
AI will fundamentally reshape the way consumers build preference and purchase brands.
When I announced the first BRXND in 2022 it was because even at that point I believed in a few core truths about AI: there was already a decade of work to integrate the technology into organizations, and the marketing industry was already looking in the wrong direction.
Four years later, a third truth is now impossible to ignore: consumers are increasingly relying on intelligent companions to help them make decisions about what to buy.
At this year's BRXND we want to raise this conversation. While we continue to explore the ways marketers integrate AI into their work, we must also push past the technology into culture to consider what marketing looks like in a world where every decision is mediated by an AI model.
02 - Venue
The Times Center gives the day the room it deserves.
A focused auditorium, a central New York location, and enough room for the hallway conversations without turning the day into a trade show.
- Address
- 242 W 41st St, NY 10036
- Date
- Thu Nov 5 2026
- Capacity
- 378 seats
- Format
- Single track
03 - Program
A day about marketing after the model becomes the shopper.
Integration.
How marketing work changes when AI is inside research, planning, media, operations, and customer experience.
Culture.
The cultural shift behind the tools: what brands become when intelligent systems mediate demand.
04 - Agenda
The run of show.
View the full agenda- Keynote
The AI Brain
Noah Brier, Co-Founder, Alephic
Fusing Creativity and AI
Mike Houston, Head of Creative AI, Amazon
Jo Shoesmith, Chief Brand Officer, Amazon
- Keynote
Scaling Brand Creative with Runway
Jamie Umpherson, Chief Creative Officer, Runway.png&w=3840&q=75)
Gabor Petlyanszki, Head of Product, Applied AI- Business Marketing, Meta
- Break
Morning coffee break
Deliberately Imperfect
Mikkel Holm, Chief AI & Innovation Officer, BARK
- Fireside
Jesse Vincent interviewed by Shareen Pathak
Jesse Vincent, Founder CEO, Prime Radiant
Shareen Pathak, Product, Shopping AI, Amazon
The New Architecture of Choice
Tom Critchlow, Forward Deployed Engineer, Alephic
- Sponsor Showcase
Emberos: AI in Practice
Justin Inman, Founder & CEO, Emberos
- Break
Lunch break
- Fireside
Noah Brier in conversation with Mark D’Arcy
- Noah Brier, Co-Founder, Alephic
Mark D'Arcy, Corporate VP and Global Creative Director, Microsoft AI
- Sponsor Showcase
From AI Visibility to Verified Economic Value
Andy Crossen, Chief Product Officer, Partnerize
What is a bill? And other questions our agent made us answer.
Aaron Dignan, Vice President, Product & AI, Rocket Money
Putting AI to Work for the People Who Run Your Stay
Danelle Williams, Vice President, Marketing Technology & Enablement, Hilton
James Gross, Co-Founder, Alephic
- Demo
Inside the Dstillery & Canvas Workflow
Michael Beebe, Chief Executive Officer, Dstillery
Paul Woolmington, CEO, Canvas Worldwide
- Break
Coffee break
- Demo
Codifying a Brand for Agents
Amy Winther, Principal Designer, Block
- Demo
The Product is No Longer a Product
Ranjan Roy, VP, Industry Lead for Retail, WRITER
Artificial Stupidity: A New Frontier in Creative AI
Pip Bingemann, CEO, Springboards
- Demo
Demo: Ambition by Diffusion
Justin McCarthy, Founder and CEO, Diffusion AI, Inc
- Fireside
Reflections on the Day
- Noah Brier, Co-Founder, Alephic
- James Gross, Co-Founder, Alephic
- Mark D'Arcy, Corporate VP and Global Creative Director, Microsoft AI
05 - Past attendees
A non-exhaustive register of brands present at past editions.
06 - Speakers
The 2026 speaker lineup.
The full BRXND NYC 2026 lineup. Everyone taking the stage on November 5.
07 - Rules of the room
Doers over speculators.
If it is not shipped, it is not on the agenda. We measure ideas in production, not in pitches.
Show over tell.
Bring the artifact. Walk the audience through the wiring, not the slogan.
Process over perfection.
Brand is iteration. We honor the messy middle: the prompt, the diff, the take that did not land.
Get your ticket to BRXND NYC 2026.
Buy your ticket and join the CMOs, technologists, and creators building on the AI frontier.
- Date
- Thu Nov 5 2026
- Venue
- The Times Center
- City
- New York
Sponsors
Apex sponsor
Presenting sponsors
Supporting sponsors
