About BRXND
We exist at the intersection
BRXND exists where marketing meets artificial intelligence—not to speculate about the future, but to connect those building it. We're practitioners first, theorists never.
The philosophy
Doers Over Speculators
While others debate what AI might mean for marketing, we're in the trenches figuring out what actually works. Our newsletter, the BRXND Dispatch, reaches over 4,000 marketers weekly with practical insights from real experiments—not speculation about hypothetical futures.
Process Over Perfection
We believe the journey matters more than the destination. Every failed experiment teaches us something. Every weird discovery opens new doors. That's why our conferences feature people showing actual work—including the stuff that didn't pan out—rather than polished case studies that skip the messy middle.
Curiosity Over Confidence
AI is fundamentally unintuitive. The more time we spend with it, the less certain we are about where it's headed. That's not a bug—it's a feature. We embrace not knowing. It keeps us experimenting.
What we actually do
the BRXND Dispatch
Our newsletter explores where to start with AI (hint: feedback before generation), what's working in the field, and why organizational bottlenecks matter more than creative ideas. No hype, no hand-waving—just what we're learning week by week.
Conferences that matter
NYC, SF, LA. We bring together the people actually building AI-powered marketing solutions. No panels. No speculation. Just conversations between practitioners sharing what they've built, broken, and discovered. Our programming follows simple rules: show don't tell, embrace the unintuitive, and always choose depth over breadth.
Experiments in public
From Brand Tags (2008) to CollXbs (2023), we prototype ideas that reveal how brands and AI understand each other. These aren't products—they're probes into what's possible.
The BRXNDscape
Our ongoing documentation of the marketing AI landscape, featuring over 150 companies across 30+ categories. Because someone needs to map this territory as we explore it.
The builder
Noah Brier brings twenty years of operating at marketing's technological edge. He co-founded Percolate (acquired by Seismic), runs Why Is This Interesting? (25,000 daily readers), and now leads BRXND. Fast Company called him creative. The World Economic Forum put him on councils. But what matters is this: Noah ships things. He builds to understand.
Currently launching: Alephic, an AI-first strategic consultancy for marketing's hardest problems.
Why now
Started in 2022, BRXND emerged because AI isn't just another tool—it's a fundamental shift in how creativity works. Brands compress meaning. AI decompresses it. The intersection creates something entirely new.
We're not here to tell you AI will replace marketers. We're here to show you what marketers can build with AI.
Join the experiment
Ready to move from talking to doing? Get in touch. BRXND: Where marketing's future gets built, not predicted.
Subscribe to the BRXND Dispatch
Weekly, practical insights from real experiments. No hype.
Talk to us
Collaborations, speaking, or partnerships—let's build something together.