- Name
- Mark D'Arcy
- Role
- Founder
- Company
- The Creative Legion
Mark D'Arcy lives in Hudson, New York, where he is currently working on numerous ideas (some would say he needs to focus) with various clever people he enjoys spending time with. This includes Brxnd's very own Noah Brier, which is how he ended up here. Most recently, he spent a year as Partner and Chief Creative Officer at a wonderful company called the Brandtech Group, where he was immersed headfirst into the world of AI and its application to marketing ecosystems. This included working with the talented team at Pencil as they joined the group and developed and launched Pencil Pro in 2023. Prior to this, he spent over a decade as Chief Creative Officer at Facebook, now Meta, and before that, he spent seven years as Chief Creative Officer at Time Warner.
BrXnd Ad Turing Test
As part of this inaugural BrXnd Conference, we will be running an “ad Turing test.” For the unfamiliar, the “Turing test” was a game proposed by famed computing pioneer Alan Turing as a way to test the intelligence of a machine. In his original thought experiment, he wondered whether you could build a computer that could fool a person into believing it was human. During this session we will talk about the test, show the results, hear from one of the AI teams on how they approached the problem, and speak to one of the jury members about their experience judging the first ad Turing test.
NYC 2023
Wrap Up: A Day at the Intersection of Marketing and AI
Noah, Mark, and Tim will reflect on the day and this exciting technological intersection.
NYC 2024