- Name
- Mark D'Arcy
- Role
- Corporate VP and Global Creative Director
- Company
- Microsoft AI
VP and Global Creative Director at Microsoft AI where he leads global creative strategy. A pioneer in creativity, marketing and technology, he has spent more than three decades shaping how brands connect with people.
Before joining Microsoft in 2025, Mark spent over a decade at Facebook as Chief Creative Officer, where he founded The Creative Shop, building a global team of 400-plus creative
strategists. He later led the company’s Global Business Marketing organisation.
Most recently, as Partner and Chief Creative Officer at The Brandtech Group, he helped drive the acquisition of generative AI platform Pencil and the launch of Pencil Pro.
Mark began his career in New Zealand and later created award-winning work in New York, USA, for brands like Sony and Virgin Atlantic. He is widely regarded as a leading voice
on the future of creativity in the age of AI.
Wrap Up: A Day at the Intersection of Marketing and AI
Noah, Mark, and Tim will reflect on the day and this exciting technological intersection.
NYC 2024
BrXnd Ad Turing Test
As part of this inaugural BrXnd Conference, we will be running an “ad Turing test.” For the unfamiliar, the “Turing test” was a game proposed by famed computing pioneer Alan Turing as a way to test the intelligence of a machine. In his original thought experiment, he wondered whether you could build a computer that could fool a person into believing it was human. During this session we will talk about the test, show the results, hear from one of the AI teams on how they approached the problem, and speak to one of the jury members about their experience judging the first ad Turing test.
NYC 2023