Speaker profile

Ted Florea

Founder, Chief Strategy Officer, Ancient LLC

Name: Ted Florea
Role: Founder, Chief Strategy Officer
Company: Ancient LLC

01 - Biography

Ted Florea is Founder and CSO of Ancient Brand Strategy Consulting.

Ted has served as head of brand strategy at Forsman & Bodenfors, Huge, and Droga5, strategy director at Goodby Silverstein & Partners, and brand planner at JWT and DDB.

Coupling evolutionary and social psychology with the latest creative technologies such as AI and VR, Ted collaborates with world-class marketers and creative agencies to better understand the timeless needs, emotions, and stories that make us human. These ancient forces don’t just drive our behavior and give us purpose. They power today’s most admired and successful brands.

02 - Sessions

BrXnd Ad Turing Test
As part of this inaugural BrXnd Conference, we will be running an “ad Turing test.” For the unfamiliar, the “Turing test” was a game proposed by famed computing pioneer Alan Turing as a way to test the intelligence of a machine. In his original thought experiment, he wondered whether you could build a computer that could fool a person into believing it was human. During this session we will talk about the test, show the results, hear from one of the AI teams on how they approached the problem, and speak to one of the jury members about their experience judging the first ad Turing test.
NYC 2023

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Ted Florea

BrXnd Ad Turing Test