Shareen Pathak
Product, Shopping AI, Amazon
About
I'm a product leader and journalist with expertise in content strategy and AI. I currently work on Amazon's Rufus product team, where I specialize in building a more helpful and delightful Shopping AI.
Before this, I was the co-founder and editor-in-chief of Toolkits, a business media company that covers content, publishing and marketing. Toolkits was acquired by A Media Operator in early 2025.
Prior to Toolkits, I was director of editorial products at Digiday Media. I'm also the founding editor of Glossy.co, a business publication about the future of fashion and beauty, and I was on the founding content teams for Modern Retail, a publication about the retail sector, and Tearsheet, which covers the future of fintech.
Sessions & Events
Stay off the front page!: A General Counsel’s Toolkit for using gen AI without getting in hot water
NYC 2024
Generative AI tools have the power to transform creative industries. But using them comes with its own set of risks — and that fear can stifle innovation inside companies. Join Betty Louie and Shareen Pathak in this practical conversation, where we’ll talk about how to create systems that enable teams to use and scale generative AI, while minimizing risk, incorporating the company's ethical stance and increasing efficiency.
View Session →When AI Met Creative
NYC 2023
Generative AI is here to stay—and it can supercharge creative teams across marketing and media. In this conversation, we'll chat through how AI can be a powerful tool in a creative's toolkit, and how it affects idea generation, processes and productivity, and unlock "thinking time." We'll also chat about what creativity really means in the context of an AI world, and offer tactical ideas on how to infuse AI into the creative process.
View Session →The Future of Talent in an Al-driven World
NYC 2025
Join us for a riveting fireside chat where Shareen Pathak, Product Manager for Shopping AI at Amazon and former executive editor at Digiday will interview Shannon Moorman, the Global Head of Talent for WPP, on one of the most pressing topics of our time: The future of talent in an Al-driven world. As artificial intelligence and digital agentic employees begin to reshape the workplace, what are the implications for our workforce? Shannon Moorman will share her comprehensive view on how the world's largest marketing services company is navigating this shift and preparing its global talent pool for the future. Key discussion points will include: The Evolving Workplace: How Al is augmenting human capabilities, creating new roles, and making others obsolete. The Rise of the "M-Shaped" Employee: Shannon will introduce WPP's concept of the "M-shaped" worker, a new profile of employee with deep expertise in multiple complementary areas, blending creative, technical, and leadership skills. The Rise of Digital Colleagues: Understanding the impact of agentic Al on team structures, collaboration, and company culture. Nurturing Future Talent: Strategies for attracting, developing, and retaining early-career and entry-level talent in an Al-first environment. How do we equip the next generation with the skills to thrive alongside Al? Employee Impact: Addressing the concerns and opportunities for the current workforce, including upskilling, reskilling, and fostering a culture of continuous learning to develop into "M-shaped" professionals. This fireside chat promises a thought-provoking exploration of the challenges and opportunities that lie ahead, offering actionable insights for leaders, talent managers, and anyone looking to understand the future of work.
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