2023 BrXnd Ad Turing Test

The spirit of this event is that we want to get an accurate picture of the current state of AI in the advertising space. To that end, we are asking human and AI teams to work off the same brief and assets to produce a final ad product that will then be judged by a human jury of marketing leaders from across brands and agencies.

Although there is no prize outside a commemorative trophy, we do want to create a fair playing field that ensures an accurate portrayal of the capabilities of both our human and computer participants.

Let’s get onto the rules.

Rules for all participants (human and AI)

1. All participants will be given a set of materials. These materials include a brief, a logo, and other brand assets. 
2. All participants will be given four weeks to generate ads. Although you may generate as many ads as you wish, you will be asked to submit only one ad to the jury.
3. All participants are expected to use the materials provided and generate an on-brief ad submitted in print-ad dimensions at 1,024 pixels in width by 1,325 pixels in height.

If you are a human, you can stop reading at this point. Those are all the rules you must follow.

Rules for AI participants

To ensure we are getting an accurate view of the technology, there are additional rules we are expecting our AI participants to follow:

1. Your system needs to use AI to both generate all the components of the ad and assemble the layout. You are not allowed to generate the pieces independently and plug them together using other technology or to handcraft the final layout.
2. Generation needs to be an end-to-end single process that only uses the assets you are given by us as inputs. You should be trying to get as close to “push a button, and an ad comes out” as possible. If you are using systems in a similar fashion to hand-crafting an ad, you are out of bounds.
3. Any other assets (images, copy, or otherwise) used in the ad need to be synthetically generated using an LLM, Stable Diffusion, etc. Systems that curate or copy media from elsewhere online for creating the ad are not permitted.
4. No post-processing of the ads may be done. This includes but is not limited to adding text, placing a logo, rearranging the logo, choosing a font, any kind of cropping, color grading, filtering, normalizing, or otherwise once your system generates the ad. Basically, you can’t just generate stuff and then stitch it together using ImageMagick. 
5. As part of the submission, you will be asked to record a short video showing how the ad is generated.