BRXND NYC 2024.
The 2024 New York edition brought marketers, technologists, and AI pioneers together for a day of learning, connection, and exploration.
- Status
- Archive
- Venue
- NeueHouse
- City
- New York
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How to Talk So Language Models Will Listen
Should you be polite to your language models? If so, why? This talk will explore recent research examining the numerous curious ways that language models have unexpectedly inherited human norms, practices, and foibles. We'll talk about what this work tells us about what language models are, how they work under the hood, and the future of our interactions with this technology.
Stay off the front page!: A General Counsel’s Toolkit for using gen AI without getting in hot water
Generative AI tools have the power to transform creative industries. But using them comes with its own set of risks — and that fear can stifle innovation inside companies. Join Betty Louie and Shareen Pathak in this practical conversation, where we’ll talk about how to create systems that enable teams to use and scale generative AI, while minimizing risk, incorporating the company's ethical stance and increasing efficiency.
One Human, One Year
How creative thinkers can harness the potential of generative AI to make their ideas real.
Using AI to create consistent product visuals
Claid.ai is a generative AI platform that helps to create beautiful product photography in seconds for websites, marketing and social media. Their suite of tools edit and generate personalized product visuals at scale, preserving brand guidelines, shapes and colors.
Practical ways to scale video marketing with AI
Video has always been too complex for marketing teams to produce on their own. Instead they’ve relied on costly agencies or in-house teams that are too busy to handle every request. In this live demo, you’ll see how Capsule's AI-powered video editor is helping large organizations reduce video turnaround times from weeks to minutes—all while staying completely on brand.
Harnessing AI in Marketing: A Conversation with AWS and Airtable
Join us for an insightful conversation with Jonathan Laniado, Sr. Automation Manager at AWS and Anthony Maggio, VP of Product Management at Airtable. They'll discuss how AWS has revolutionized their marketing supply chain management through an innovative system called "Aurora," built on Airtable and designed with AI-powered workflows. Jonathan will share their approach to integrating AI within their marketing workflows emphasizing the importance of seamless integration, security, and the power of designing custom prompts that leverage your organization's data and context. This session will provide valuable insights for marketing professionals looking to leverage AI to enhance their operations and drive efficiency. Don't miss the opportunity to learn from these industry leaders about the future of AI in marketing.
From Hating It, To Loving It
The Gen AI journey through the lens of a multi-awarded creative talent in the advertising industry: how he transformed Gen AI from a perceived danger and competitor into his best tool and most reliable creative partner.
Protecting your brand in a world of AI
Want to scale your use of AI content but concerned about brand governance? Join founder Rob May as he shares how BrandGuard automates content checks through the use of technology. With AI models that ensures brand consistency across all content, we believe AI is an enabler for marketing - your brand is valuable. BrandGuard makes sure it stays that way.
Wrap Up: A Day at the Intersection of Marketing and AI
Noah, Mark, and Tim will reflect on the day and this exciting technological intersection.
A Year of Living Artificially
Reflections on the last twelve months of tinkering at the intersection of marketing and AI.
The AI Powered Marketing Supply Chain
Join Howie Liu, Co-Founder and CEO of Airtable, as he explores practical applications of AI in the marketing supply chain, translating “AI-hype” into practical and safe strategies to transform your marketing operations. Experience with generative AI is no longer a nice to have but a need to have for marketing organizations. Liu will cover three principles for applying AI effectively, empowering brand creatives and marketers to transform their end-to-end workflows to improve business outcomes. If 2023 was the year of AI exploration, 2024 is the year of experimentation.
From tools to coworkers: AI Agents for deeper customer insights
Focaldata’s talk will unpack how AI enables brands to hold thousands of 1-1 conversations to understand consumers at unrivaled detail.
Making AI Work for New Yorkers
AI technologies are now being integrated across every sector – including the public sector. Elected officials and other civic leaders are racing to take advantage of AI tools to invigorate the economy, create new educational and job opportunities, expand access to social services, and more. Join Manhattan Borough President Mark Levine and Tech:NYC CEO Julie Samuels for a fireside chat on NYC’s plans to cement its position as a global leader in AI innovation, plus what public policy leaders can do to ensure AI is deployed safely and responsibly.
A Sneak Peak of Tomorrow's AI for Go-to-Market Teams: Engage in a Live Dialogue with Amanda-AI
Experience a unique session where Amanda Kahlow joins forces with her AI twin to delve into the transformative influence of AI companions. These AI entities don't just enhance efficiency and productivity; they forge authentic connections, deliver outstanding experiences, and fuel business expansion. Witness Amanda-AI in action as she pitches, shares slides engages in role-play scenarios and stands ready to tackle your most challenging questions.
Exploring GenAI’s Impact on Marketing & Business Practices at KPMG
This “fireside chat” will explore how KPMG is embracing GenAI across the organization and the unique role that Marketing is playing in this business transformation. You’ll learn GenAI has quickly shifted from an internal productivity tool to a full-blown practice area and how Marketing is showcasing GenAI applications to enhance brand perceptions.
Seeing the Big Picture: Applications of Creative Data
Computer vision has unlocked a new data source - creative data - to help marketers measure their creative decisions at scale. But beyond spoitting objects in ads, what can we do with this data? Join Josh Nafman, VP of Digital, Media, and Data at Diageo, and Anastasia Leng, Founder & CEO of CreativeX, as they demonstrate the various applications of that data to drive creative quality, measure content utilization, and tackle creative attribution.
Let's make a Gen AI ad!
Ciara is going to take us through how to make an ad on Brandtech's market-leading, end-to-end Gen AI platform, Pencil.
Be Your Own "Deus Ex Machina"
GenAI is transforming the ways we design products. It's become all too easy to become dependent on a 'machine' for an infinite amount of creative generation, whereby a seemingly unsolvable problem is suddenly or abruptly resolved by an unexpected and unlikely occurrence. Similar to the device "Deus Ex Machina", relying solely on the basic prompting of GenAI often results in unexpected and undesirable outputs and implies a lack of creativity on the part of the author. Often, results damage the logic of what we are trying to achieve and are often so unlikely that it challenges our suspension of disbelief. There are infinite ways to harness the creative generation of GenAI and I'd like to demonstrate how we are using it to transform the way we design products to enhance brand logic and creativity.
To everyone who attended, spoke, sponsored, and supported BRXND NYC 2024: thank you. The energy in the room helped shape the next edition of BRXND.
The archive keeps moving.
The next New York edition returns to The Times Center on November 5, 2026.