Frédéric is an avid entrepreneur based in Los Angeles. He is the co-founder and Head of Gen AI at [Ai]magination, the first Creative AI Content Studio for brands and agencies, as well as the co-founder and CEO of FRED & FARID Group, a highly awarded independent Creative/Culture advertising agency based in Los Angeles, New York, Paris, Shanghai. As an expert in brand building, Frédéric is currently exploring and leading the conversation on how brands can use Gen AI to their advantage. An ardent supporter of human-driven ideation and human-powered creativity, Frédéric believes that Gen AI might be the new Formula 1 race car, but the pilot will always be the Creative. To date, Frédéric and his team at [AI]magination has generated over 500 series and 50 videos, many of which can be viewed at aimagination.com Across [Ai]magination and FRED & FARID Group, Frédéric has worked with companies such as Alibaba, Amazon, Google, Heineken NV, Hewlett-Packard, Kering, L’Oreal, LVMH, NBC, Pernod Ricard, Rémy Cointreau, Richemont, SG bank, State Farm, Tencent, The Coca-Cola Company, and Volkswagen SG. As a writer, Frédéric has signed multi-awarded creations such as Pepsi Dead Poets, Aucland.com Fire, Robbie Williams’ Rock DJ, XBOX Champagne, Wrangler We Are Animals (Cannes Lions GP), Louis XIII 100 Years. He has served as jury member in all award shows, including Cannes Lions Titanium, and Foreman of D&AD Art Direction. The agency Notable Quotes: * Mr Antonio Lucio: ‘Fred & Farid is a true business and creative partner for HP. They are agile and flexible. Their approach to creativity and the quality of their work is the result of their diversity of talents and global mindset.’ * Sir John Hegarty: 'There should be more agencies challenging the status quo. Fred & Farid is a great example of a young independent agency that has succeeded brilliantly.' On a personal note: Fred is a brand consultant for tech companies, such as jiko.io. He currently serves as a board member of ‘La French Tech’ LA and senior advisor for Tech VC ‘Red River West.’ A 'Young Leader' France-China (promotion 2014), Fred has served as ‘La French Tech’ Shanghai ambassador, CCE, CCI France-China member, BFM Business China correspondent and a host of Chinese ICS TV network, always fostering mutual respect between the East and the West. Fred has lived in Paris, London, San Francisco, Shanghai, and now resides in Los Angeles with his wife and their three sons. He is passionate about Generative AI and martial arts. Bio Frédéric