Be Your Own "Deus Ex Machina"

GenAI is transforming the ways we design products. It's become all too easy to become dependent on a 'machine' for an infinite amount of creative generation, whereby a seemingly unsolvable problem is suddenly or abruptly resolved by an unexpected and unlikely occurrence. Similar to the device "Deus Ex Machina", relying solely on the basic prompting of GenAI often results in unexpected and undesirable outputs and implies a lack of creativity on the part of the author. Often, results damage the logic of what we are trying to achieve and are often so unlikely that it challenges our suspension of disbelief. There are infinite ways to harness the creative generation of GenAI and I'd like to demonstrate how we are using it to transform the way we design products to enhance brand logic and creativity.