Lauren is Chief Marketing Officer for KPMG Americas, leading the marketing transformation across brand and demand generation including new marketing technologies. Lauren has been responsible for measurable brand perception growth, improved sales-marketing partnership, and driving business growth through challenging markets. In addition to her CMO responsibilities, she is leading the transformation for how AI and digital innovation are used for how KPMG markets and sells its services. Lauren joined KPMG from Morgan Stanley where she was CMO, Wealth Management. Lauren held various roles within marketing, strategy and digital over her 12 year tenure. She previously worked at Merrill Lynch (Marketing), Colgate-Palmolive (Brand Management), and early career days at McKinsey & Company. She has a BS from the Wharton School and an MBA from Harvard Business School
BRXND.ai is an organization that exists at the intersection between brands and AI. Our mission is to help the world of marketing and AI connect and collaborate. This event will feature world-class marketers and game-changing technologists discussing what's possible today.
The day will include presentations from CMOs from leading brands talking about the effects of AI on their business, demos of the world’s best marketing AI, and conversations about the legal, ethical, and practical challenges the industry faces as it adopts this exciting new technology.
Attendees will return to work the next day with real ideas on how to immediately bring AI into their marketing, brand, strategy, and data work. We hope you will join us!
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