The BrXnd Marketing X AI Conference is coming to NYC on 5/16. Only a few tickets left. Get yours now! →
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In November 2022, we put AI to the test. We asked ourselves, could we craft a holiday advert that could compete with the greats in under four days, using only AI tools? We used GPT-3 to generate a story to kick off our process, leading us to ‘‘The Donkey Who Wanted to be a Reindeer’. We used this as our stimuli for an AI Daisy Chain and combined multiple AI tools to create assisting visuals, audio and creative refinement. At the end of the four days, we were left with production-ready (ish) assets. But that’s not what our creative team were most impressed by. Instead, they saw a huge leap in the effectiveness and acceleration of the creative process, all thanks to AI. So how did AI do? Well, it won’t be replacing our in-house talent any time soon, but it did give our creative team the initial inspiration and, ultimately, the time needed to be more…you guessed it…creative!
BRXND is the brainchild of Noah Brier. Noah has spent the last twenty years operating at the intersection of marketing and technology—first at award-winning agencies, and later as an entrepreneur. In 2011 Noah co-founded Percolate, the world's leading content marketing platform. Percolate worked with brands like Uniliever, GE, and Google and was backed by Sequoia, First Round Capital, and Lightspeed. The company was acquired by Seismic, the leading Sales Enablement Platform, in 2019.
Our first event in New York in May of 2023 featured 20 amazing speakers from across marketing and AI.
