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McKinney's Brand Attention Index (BrandAI)

Company
McKinney
Created By
Anita Schillhorn
Link
McKinney's Brand Attention Index (BrandAI)

BrandAI measures and tracks a brand’s attention — defined by affinity, intensity, and momentum relative to other brands. This strategy tool is the data-driven manifestation of McKinney’s belief that in today’s Attention Economy, brands are constantly competing for consumers’ minds, culture, and wallets. By running multiple data sets through a custom algorithm, BrandAI provides valuable insights into where a brand stands in its market and enables real-time decision-making.

About

Who? What?

BRXND is the brainchild of Noah Brier. Noah has spent the last twenty years operating at the intersection of marketing and technology—first at award-winning agencies, and later as an entrepreneur. In 2011 Noah co-founded Percolate, the world's leading content marketing platform. Percolate worked with brands like Uniliever, GE, and Google and was backed by Sequoia, First Round Capital, and Lightspeed. The company was acquired by Seismic, the leading Sales Enablement Platform, in 2019.

Our first event in New York in May of 2023 featured 20 amazing speakers from across marketing and AI.