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Bias Breaker demo

Company
The Brandtech Group
Created By
Louise Jack
Link
Bias Breaker demo

Generative AI has a bias problem. Ask the mainstream Gen AI platforms for an image of a “professional person” and less than 20 percent of the results are women. Broader representation, including racial, is also far from ideal. The Brandtech Group has built Bias Breaker, a prompt enhancing tool that allows for nuanced inclusivity in Gen AI image generation. Insert a text prompt, and Bias Breaker returns a hyper-detailed prompt that, instead of being reflective of bias in the training data, positively biases towards less represented groups.

About

Who? What?

BrXnd is the brainchild of Noah Brier. Noah has spent the last twenty years operating at the intersection of marketing and technology—first at award-winning agencies, and later as an entrepreneur. In 2011 Noah co-founded Percolate, the world's leading content marketing platform. Percolate worked with brands like Uniliever, GE, and Google and was backed by Sequoia, First Round Capital, and Lightspeed. The company was acquired by Seismic, the leading Sales Enablement Platform, in 2019.

Our first event in New York in May of 2023 featured 20 amazing speakers from across marketing and AI.