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What is AI in digital marketing?

AI in digital marketing refers to the use of artificial intelligence in the digital marketing process. This can range from the use of tools to help in the ideation of new products or campaigns, the creation of brand assets or advertising, and the analysis of data, amongst other things.

AI tools can be particularly helpful when it comes to creating engaging content, as they can generate text, images, videos, and other assets quickly and in a variety of styles. AI can also be used to analyze data, helping marketers to gain insights into their target audience, measure the effectiveness of campaigns, and optimize their marketing efforts.

Here at, we're focused on the strategic and creative uses of AI in the digital marketing process. You can explore the BrXndscape, the leading resource for AI tools specifically for marketers. You can search the landscape by use case and also filter by category. A few common categories to get started with include image generation (for creating various marketing images), content generation (for creating brand copy and other marketing content), and video generation (for creating campaign videos and other assets).

Are you a brand or marketer that needs help navigating the world of AI?