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How will AI affect email and marketing automation?

AI is transforming the way marketers are using email and marketing automation. AI-powered tools can help automate many of the mundane tasks associated with email and marketing automation, freeing up time for more creative tasks. AI can also help marketers to better target and segment their audiences, optimizing their campaigns for greater reach and engagement.

AI can also be used to personalize emails and other marketing content, making it more relevant to each individual recipient. AI-powered tools can analyze data to provide insights into customers' interests, pain points, and needs, allowing marketers to tailor their emails and campaigns accordingly. AI can also be used to determine the best time to send emails, helping to maximize open and click-through rates.

Here at, we focus on the strategic and creative uses of AI in marketing, such as in the ideation of new products or campaigns, the creation of brand assets or advertising, and the analysis of data. We encourage you to explore the BrXndscape, the leading resource for AI tools specifically for marketers. You can search the landscape by use case and also filter by category.

Are you a brand or marketer that needs help navigating the world of AI?