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How to use AI in digital marketing?

AI can be used in many different ways in digital marketing. Here at, we focus on the strategic and creative uses of AI in digital marketing, such as in the ideation of new products or campaigns, the creation of brand assets or advertising, and the analysis of data.

AI tools are particularly helpful when it comes to creating engaging content for digital marketing, as they can generate text, images, videos, and other assets quickly and in a variety of styles. AI can also be used to analyze data, helping marketers to gain insights into their target audience, measure the effectiveness of campaigns, and optimize their marketing efforts.

We encourage you to explore the BrXndscape, the leading resource for AI tools specifically for digital marketers. You can search the landscape by use case and also filter by category. A few common categories to get started with include image generation (for creating various digital images), content generation (for creating digital copy and other content), and video generation (for creating digital campaign videos and other assets).

Are you a brand or marketer that needs help navigating the world of AI?