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How to invest in AI marketing?

When it comes to investing in AI for marketing, there are a few different options available to you. Here at we focus on the strategic and creative uses of this technology, such as in the ideation of new products or campaigns, the creation of brand assets or advertising, and the analysis of data.

The first step in investing in AI for marketing is to identify the use cases that will be most useful for your business. Once you have identified your needs, you can explore the BrXndscape, the leading resource for AI tools specifically for marketers. You can search the landscape by use case and also filter by category. A few common categories to get started with include image generation (for creating various marketing images), content generation (for creating brand copy and other marketing content), and video generation (for creating campaign videos and other assets).

You can also consider working with a partner who specializes in AI marketing. Working with a partner can help you to select the right tools, develop strategies, and optimize your AI investments.

Are you a brand or marketer that needs help navigating the world of AI?