How does AI marketing work?

AI marketing works by using artificial intelligence technologies to help in the marketing process. This can range from the use of tools to help in the ideation of new products or campaigns, the creation of brand assets or advertising, and the analysis of data, amongst other things. AI tools are particularly helpful when it comes to creating engaging content, as they can generate text, images, videos, and other assets quickly and in a variety of styles. AI can also be used to analyze data, helping marketers to gain insights into their target audience, measure the effectiveness of campaigns, and optimize their marketing efforts.

At BrXnd.ai, we focus on the strategic and creative uses of AI in marketing. We've built BrXndscape, the leading resource for AI tools specifically for marketers. You can search the landscape by use case and also filter by category. A few common categories to get started with include image generation (for creating various marketing images), content generation (for creating brand copy and other marketing content), and video generation (for creating campaign videos and other assets).

We encourage you to explore and find platforms and tools that are right for you and your marketing needs.