February 6, 2025

BRXND LA 2025

BRXND LA brought together leading marketers, technologists, and creators for a day of insights, demos, and discussions about the future of AI-powered marketing at NeueHouse Hollywood.

What happened

A full day of cutting-edge content featuring live demos, hands-on workshops, and candid conversations about AI's impact on marketing and creativity.

Who attended

Marketing leaders, creative directors, brand managers, technologists, and innovators interested in the practical applications of AI in marketing.

Location

NeueHouse Hollywood
6121 Sunset Blvd, Los Angeles, CA

LA 2025 sessions

Speed to Genius

Speed to Genius

Justin Wohlstadter (Founder & CEO, Waldo.fyi)

A live demo of Waldo.fyi's AI research assistant

Creating Cutting-Edge Ads with Gen AI

Creating Cutting-Edge Ads with Gen AI

Ciara Schoenauer (Head of Business Development, North America, The Brandtech Group)

The Brandtech Group’s Ciara Schoenauer demonstrates a text-to-image tool for rapid ad creation

Getting Attention with AI

Getting Attention with AI

Anita Schillhorn (Executive Director of Strategy, McKinney), Maya Erwin (Vice President, Marketing & Innovation, Blue Diamond)

McKinney Executive Director of Strategy Anita Schillhorn and Blue Diamond VP of Marketing & Innovation Maya Erwin on using AI to analyze a brand’s potential to capture attention

The Power of AI in Large-Scale Event Operations: How S&P Global Transformed Event Operations with AI Automation at Scale

The Power of AI in Large-Scale Event Operations: How S&P Global Transformed Event Operations with AI Automation at Scale

Amy Baynard (Partner Liaison Manager & Event Producer, S&P Global), Anna Vander Broek (Head of Field Marketing & Events, Airtable)

How S&P Global Transformed Event Operations with AI Automation at Scale

Share of Model

Share of Model

Jack Smyth (CSO:API, Jellyfish)

Jack Smyth of Jellyfish on how large language models perceive brands.

Navigating the Legal Landscape of Image Generation

Navigating the Legal Landscape of Image Generation

Grant Farhall (Chief Product Officer, Getty Images)

Getty Images CPO Grant Farhall on navigating the legal landscape of image generation in a commercially safe way

AI & The Enterprise

AI & The Enterprise

James Cham (Partner, Bloomberg Beta), James Gross (Founder, Alephic)

Bloomberg Beta partner James Cham and Alephic co-founder James Gross on AI investment trends and the outlook for agents

Building with AI in Large Successful Companies

Building with AI in Large Successful Companies

Mike Houston (Creative Director, Amazon)

Mike Houston demonstrates how Amazon's marketing teams integrate AI into their workflows, highlighting real work.

Sabotaging the Sabotage

Sabotaging the Sabotage

Noah Brier (BrXnd)

20-Month AI Rollercoaster

20-Month AI Rollercoaster

Noah Brier (BrXnd)

Noah Brier sits down to talk about the trajectory of AI's integration in marketing with Mark D'Arcy of Creative Legion (fmr. Former Chief Creative Officer at Facebook, Time Warner, The Brandtech Group)

AI x Workflows

AI x Workflows

Howie Liu (CEO & Co-Founder, Airtable)

Breaking the AI Imagination Barrier: High-Impact AI Workflows

AI Social Video for Entertainment Marketing

AI Social Video for Entertainment Marketing

Steve Kazanjian (Partnerships, Social Dept.)

A live of demo of how Social Dept gives marketing drip to library content to keep it relevant.

AI-Driven Creativity Enhancement Tools

AI-Driven Creativity Enhancement Tools

Pip Bingemann (Co-founder/CEO, Springboards)

A live demo of Springboards' AI-driven creativity enhancement tools.

How Consumers Are Thinking About (and Using) AI

How Consumers Are Thinking About (and Using) AI

Dan Frommer (Founder and Editor in Chief, The New Consumer)

Dan Frommer of The New Consumer shares exclusive insights on consumer trends in AI.

AI's Impact at Zillow

AI's Impact at Zillow

Paul Woolmington (CEO, Canvas Worldwide), Ravi Kandikonda (CMO, Zillow)

A fireside with the CMO of Zillow and CEO of Canvas Worldwide.

The Reality (and Lack Thereof) of Agents

The Reality (and Lack Thereof) of Agents

Lance Martin (Software engineer, LangChain)

LangChain's Lance Martin on the outlook for agents

Delivering Consumer-Facing AI

Delivering Consumer-Facing AI

Christina Kalsow-Ramos (Group Director, Product Management, Work & Co, part of Accenture Song), Rob McCutcheon (Director, Digital Innovation and Ecosystems, Gatorade)

Gatorade’s Rob McCutcheon and Work & Co’s Christina Kalsow-Ramos on making generative AI feel familiar for CPG consumers.

Thank you LA!

Thank you to everyone who joined us for BRXND LA 2025. See you at our next event in NYC!

Join us for NYC 2025