The State of (Amateur) GenAI Video

To help CMOs understand the state of GenAI video creation, the speaker, a complete video novice, decided to produce a 60-second promotional video using a wide range of GenAI tools. Seemed like a great idea at the time. He didn't expect to go on an emotional roller coaster from naïve excitement to genuine despair to a professional handoff that saved the day. Given that all of these tools will only get easier to use and provide better outputs, the speaker's journey is simultaneously cautionary and inspirational.