- Name
- Tom Critchlow
- Role
- Forward Deployed Engineer
- Company
- Alephic
Tom is a founder, executive and consultant working at the intersection of AI search, brand marketing and the information economy. He is currently focused on search and AI at Alephic, helping brands understand how discovery is changing in an LLM-shaped internet.
He's also the founder of AI Search Leaders, a community for operators and leaders to understand the frontier of AI search.
AEO
Tom Critchlow argues the real AI search question isn't how often your brand gets cited, but whether it still matters when an assistant is doing the work. As people hand more of their discovery and decisions to agents, brands have to figure out how to show up for both the human and the agent acting on their behalf, and what to hold on to when the customer relationship runs through someone else's interface.
NYC 2026
The Future of Search & The Death of Links
Search, Chat, and what SEO/GEO/AIEO really means for consumer behavior. A look at how the search landscape and industry is evolving in the age of AI. Come for a data-driven and opinionated take on the future of search, myths vs reality, where we are today and where things might go next.
NYC 2025