Rob McCutcheon

Rob McCutcheon is Director of Digital Innovation & Ecosystems at Gatorade, responsible for navigating today's ever-changing digital landscape and future-proofing the 55-year-old brand's approach to engaging athletes. Currently, he is spearheading a first-of-its-kind digital experience that will bring personalized recommendations to fuel everyday athletes by democratizing sports science previously reserved for elite professional athletes. He has previously worked as a Group Innovation Director at VML, and a Technology Consultant at Razorfish New York.