Patrick Marzullo
Sr. Director, Creative , Coinbase
About
Patrick Marzullo has been a creative production force behind some of the most ambitious, break-through brand work of the past two decades. He currently leads Production & Operations at Coinbase’s in-house Creative Studio, where he oversees the team responsible for bold, culture-shaping campaigns like Update the System.
Before joining Coinbase, Patrick helped steer global brand storytelling at Google. Prior to that, he spent seven years at Wieden+Kennedy, co-leading the Integrated Production team and producing breakthrough work with brands like Nike, Dodge/Chrysler, P&G, Levis, Facebook, and more.
With a rare blend of creative vision, operational savvy, and calm-in-the-storm leadership, Patrick builds teams that move fast, think big, and consistently punch above their weight. His work sits at the intersection of creativity, craft, and culture—and he’s just getting started.
Sessions & Events
AI Rules Everything Around Me
NYC 2025
Step inside a day-in-the-life of leading Coinbase's Creative Studio, where someone always has a "game-changing" idea involving AI. From early morning CEO Slacks to late night prototyping sessions in Runway, follow Patrick Marzullo through a day of fielding everyone's latest AI breakthrough. This honest look reveals what it's really like when your CEO, creative teams, marketers, and external partners all think they've cracked the AI code and somehow you're supposed to make it happen. Through real moments of "wait, what?" and "oh, that actually works," plus the occasional AI-generated disaster, discover how curiosity is the key to finding real leaps forward. No lectures or mind-blowing predictions. Just the truth about what happens when everyone knows AI is a massive opportunity and we're all figuring it out together.
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