Jon Lombardo
Co-Founder, Evidenza
About
Jon is the co-founder of Evidenza.ai, a platform that helps companies generate marketing plans grounded in marketing science and powered by synthetic market research (AI).
Prior to Evidenza, Jon was the Head of Research at LinkedIn's B2B Institute, where he helped replicate "The Laws Of Growth" in 7 different B2B categories. Jon and his team also commissioned pioneering work on "How B2B Brands Grow" and "Category Entry Points In B2B World."
Before LinkedIn, Jon led GE’s Social Media Center of Excellence, where he focused on commercial efforts across all major social platforms.
Sessions & Events
The 10 Minute Marketing Plan
NYC 2025
Watch as we compress the traditional 3-month planning cycle into just 10 minutes while building a comprehensive marketing strategy using Evidenza's synthetic research platform. In this live demonstration, we'll tackle a real brand challenge and navigate the entire strategic journey—from initial diagnosis through segmentation, targeting, and positioning (STP), to creative testing, media planning, and measurement framework development—all powered by AI synthetic respondents that deliver business insights traditionally requiring weeks of fieldwork.
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