As Chief Product Officer, Grant Farhall is responsible for Getty Images’ overall product strategy and vision. In his role, Grant's aim is to make it easier for Getty Images’ customers to discover, license and share powerful content to connect with their audiences, and ultimately drive impact for the business. This includes leveraging AI capabilities to create efficiencies, and in a manner that is completely commercially safe and respects the rights of IP holders and artists.
His career at Getty Images spans a decade, including his most recent role as Vice President of E‑Commerce. In addition, Grant has held several positions with iStock, including as General Manager where he helped develop and execute a turnaround strategy for the business by simplifying the product and better aligning to customer needs.
Prior to joining Getty Images, Grant worked in broadcast journalism and as a Studio Manager for several advertising and web development agencies. He holds a Bachelor of Commerce from University of Calgary and Broadcasting Diploma from Mount Royal University. Grant spends his time playing with his eight‑year‑old‑daughter, calling play by play for the Calgary Roughnecks of the National Lacrosse League and driving the back roads of Western Canada to photograph abandoned buildings.
BRXND.ai is an organization that exists at the intersection between brands and AI. Our mission is to help the world of marketing and AI connect and collaborate. This event will feature world-class marketers and game-changing technologists discussing what's possible today.
The day will include presentations from CMOs from leading brands talking about the effects of AI on their business, demos of the world’s best marketing AI, and conversations about the legal, ethical, and practical challenges the industry faces as it adopts this exciting new technology.
Attendees will return to work the next day with real ideas on how to immediately bring AI into their marketing, brand, strategy, and data work. We hope you will join us!
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