Carolyn Murphy
GM, Americas, Springboards
About
Carolyn Murphy is the GM, Americas of Springboards, an AI platform designed to turbocharge creativity while keeping human insight at the core. With 15+ years of experience helping marketers harness data and technology to drive growth, she previously led WARC’s Americas team, driving significant expansion and sharing her expertise at industry events like ANA, ARF, and LIONS. A start-up veteran and Boston College grad, Carolyn has held leadership roles at Buddy Media, Salesforce, and Olapic—thriving at the intersection of creativity, strategy, and business impact.
Sessions & Events
Breaking the Machines to Break the Mold
NYC 2025
When AI is trained to give “the right answer,” creativity flatlines. So we broke it. In this live demo, we’ll show how we reprogrammed the most sophisticated machines in the world—not for perfection, but for possibility. You’ll see how we’re using AI to spark chaos, weirdness, and way more creative variation. Along the way, we’ll unpack the tension between AI as a creative tool vs. a creative killer and why the future only works if human creativity stays in the mix.
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