The brief.
Participants received a fictional brand brief and had four weeks to create one 8.5x11 print advertisement.
NYC 2023 special event
The Ad Turing Test.
An experimental competition testing whether AI-generated advertising could fool industry experts.
01 - The experiment
In 2023, BRXND ran an experiment at the intersection of artificial intelligence and advertising creativity. Human creative teams and AI teams received the same brief and produced a single print advertisement.
The question was simple: could AI-generated advertisements be indistinguishable from work created by human teams?
02 - Format
The participants.
Creative teams represented the human side. AI teams used the latest generative systems to create their submissions.
The judges.
A panel of industry leaders evaluated the work and tried to identify which submissions were human-made and which were AI-generated.
03 - Impact
The Ad Turing Test sparked conversations about what makes advertising feel human, how professionals evaluate synthetic creative work, and where AI belonged in the creative process.