We exist at the intersection.
BRXND exists where marketing meets artificial intelligence—not to speculate about the future, but to connect those building it. We're practitioners first, speculators never.
What we do
Newsletter, conferences, experiments
Who we serve
Marketers and technologists
Join the world's best brands
Past attendees come from some of the most recognized companies.
How we work
Core principles that guide everything we do.
Doers over speculators
Doing and learning, not talking and speculating.
Show over tell
What's real and possible, not just theory.
Process over perfection
The journey matters as much as the outcome.
Who is BRXND for?
Marketers
Advertisers
Creatives
Strategists
Executives
Technologists
Data Scientists
Media
Latest from the BRXND Dispatch
A newsletter covering the intersection of brands and AI, featuring tokens, tactics, and insights.
All AI Models Make the Same Mediocre Creative Work // BRXND Dispatch vol 99
New research from Springboards shows humans can barely tell leading LLMs apart—and the models are training creativity out of themselves.
Read More
LLMs Are Killing Confusion Commerce // BRXND Dispatch vol 98
The (possible) end of 14-click shopping, AI breaks the "more money makes worse software" rule, and early Gemini 3 notes
Which AI Model is Funniest? // BRXND Dispatch vol 97
Spoiler alert—none of them are. But the process of trying to make AI funnier reveals something interesting about its limitations.
Tokens & Tactics #19: When AI Tells You to Use Less AI
Sarah Rose Siskind on running a creative agency that explains AI through humor, training a FetusGPT alongside her baby, and building BragBot to handle self-promotion.
The Future of Search and the Death of Links // BRXND Dispatch vol 96
Tom Critchlow shares data on declining clicks, why AI overviews are changing search behavior, and why he's still optimistic about the open web's survival.
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Connect & collaborate
BRXND's mission is to help the world of marketing and AI connect and collaborate. We bring together world-class marketers and game-changing technologists.
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BRXND Dispatch
A newsletter covering the intersection of brands and AI, featuring tokens, tactics, and insights.
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Experiment
CollXbs
An AI-driven brand collaboration engine. All products are imaginary and generated by people like you.
About Noah Brier
20 years at the intersection of marketing and technology, from award-winning agencies to co-founding Percolate.
About
Noah Brier
What is BRXND?
BRXND is an organization at the intersection of marketing and AI, with the mission to propel marketing forward with events, education, consulting, and experiments that combine the power of brands with the amazing potential of AI.
We explore this intersection through our newsletter, the BRXND Dispatch, which focuses on the practical realities of using and building these new tools rather than mere theory.